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HELLO!
I’m Aglaia (rhymes with ‘a flyer’). I am a full-stack marketer with a distinct international background and a speciality in Digital Transformation and Global Content Strategies. My focal strengths are analysis, project management and business processes. I am an initiator with a growth mindset and I love being creative and collaborating with different teams.
As an individual, I am empathetic, curious and have a great sense of humour!
EXPERIENCE
In my six years with JCDecaux, I have independently launched several firsts on a global scale, from driving Group Digital Transformation including a Content Strategy across 75+ markets and three corporate websites, to the global Business Analysis frameworks. This growth has led to my role being split into four new positions and a new team. I now head the Global Content development, reporting to the MD International Marketing.
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CONTENT STRATEGY – Initiating and steering the first corporate strategy across all stages.
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CONTENT CREATION - Managing a calendar, creating original content and redeveloping local content for a global audience (website, blog, email, social).
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WEBSITE MANAGEMENT – Corporate site (CMS Drupal); structure, UX, authoring all commercial content (documents, pages, blog).
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PEOPLE MANAGEMENT - Senior stakeholders, a global contributor network (120+ contributors), a Marketing Assistant; providing contributor training.
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COMMUNICATIONS - Redeveloping internal communications and project management and improving cross-market collaboration and transparency.
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WEBSITE MANAGEMENT – Divisional site (CMS WordPress); structure, all content for pages and the blog, analytics (Google Analytics).
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SOCIAL MEDIA MANAGEMENT - Strategy, content, analytics for all corporate channels.
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COMMUNITY MANAGEMENT – Corporate collaborative platform (Jive); growth campaigns, content creation, training, user assistance, UX.
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BUSINESS ANALYSIS – Building the first centralised Group Business Reporting at a granular level that guide Group agency partnerships; reporting to the CEO and the MD International Sales.
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COMMUNICATIONS - Group liaisons, providing sales and marketing support to 75+ countries.
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COMMUNICATIONS - Group-wide liaisons, providing sales and marketing support to 65+ countries.
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BUSINESS ANALYSIS - Sourcing and analysing global sales data of key clients that steers Group sales strategy; reporting to the MD International Sales.
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MEDIA ASSET MANAGEMENT - Expanding and optimising the international Media Assets Library (60,000+ assets), producing campaign trends analyses and ad strategy insight.
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MARKETING PROJECTS – Providing marketing insight and administrative support for the International Marketing team.
Haruka Ikezawa
Art Director, Racepoint Global
Having worked closely with Aglaia on multiple international marketing initiatives at JCDecaux, I have come to know her as an imaginative and motivated person. She is organised, efficient and continually develops herself. I was impressed with her understanding of the creative process, producing clear briefs, anticipating issues and quickly providing effective solutions. And no matter what challenge, Aglaia never loses her sense of humour and her enthusiasm!
PROJECTS
SKILLS
PROFESSIONAL
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Content creation - copywriting, editing, design
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CMS - Drupal, WordPress
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Website Management - incl. UX, SEO, CSS, HTML
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Data Analysis – Excel, Google Analytics
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Email Marketing - Mailchimp
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Project Management
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Adobe Photoshop, Illustrator, Muse
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International Communications - French, German, Russian, English
PERSONAL
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Initiator
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Relationship builder
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Long-term thinker
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Eye for quality
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Adaptable
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Problem solver
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Highly organised
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Goal-oriented
EDUCATION
2006 - 2010
UNIVERSITY COLLEGE LONDON
BA Dual Honours: French and German Culture and Society; One year spent working in marketing (luxury and the arts) in Paris & Stuttgart while completing two dissertations.
1998 - 2005
THE GODOLOPHIN SCHOOL, SALISBURY
A2 Level Grade (A): Economics, French, German, Russian; School Sports Captain, Lacrosse Nationals, Duke of Edinburgh Award Gold, Cub Scouts Supervisor.
LIKES
My passion for exploring, travel and wildlife photography has recently taken me to Antarctica; next stop – the Arctic! I’m a keen skier and snowboarder and I also enjoy tennis and field sports like lacrosse, which I have played internationally.
I value learning and am a bit of a foodie (and a trained chef!) so when not travelling or playing sports, I spend my spare time reading classics, attending different courses or exploring the food scene.