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Integrating Marketing Communications into the Corporate Collaborative Network

Improving international collaboration and transparency among teams by migrating marketing communications from email to a dedicated community on the corporate collaborative platform.
Strategy

Identifying team needs, consolidating the network of global marketing contacts across 75+ countries.

UX

Building a community space on the corporate collaborative network with optimised usability and key content.

Workflows

Establishing new workflows and reducing silos among international marketing teams.