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Initiating the first Corporate Content Strategy across 75+ markets

Independently initiating and leading the first Corporate Content Strategy and delivering a structure for targeted global content production, increased collaboration among subsidiaries, consistent online branding, thought leadership and lead generation.

Audits, planning, consolidation of existing and deployment of new channels (web, social and email).


New contributor networks, integrating local activity into global planning, content production and promotion, a new email strategy.


Performance analyses, aligning activity to deliver on the Group’s business goals.