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Initiating the first Corporate Content Strategy across 75+ markets

Independently initiating and leading the first Corporate Content Strategy and delivering a structure for targeted global content production, increased collaboration among subsidiaries, consistent online branding, thought leadership and lead generation.
Pre-production

Audits, planning, consolidation of existing and deployment of new channels (web, social and email).

Deployment

New contributor networks, integrating local activity into global planning, content production and promotion, a new email strategy.

Monitoring

Performance analyses, aligning activity to deliver on the Group’s business goals.