Developing a new Corporate Website with a modern look, structure, organisation and authoring all commercial content to promote thought leadership and lead generation. Delivering consistent online branding across international divisions.
Authoring the new Corporate Website and the model for subsidiary sites
Strategy
Providing new structure and organisation to meet user, client and stakeholder requirements.
Channel Integration
Integrating a divisional blog, re-strategising it to ensure its alignment with the Group brand identity, providing all editorial.
Content Creation
Authoring all commercial content and including new strategic argumentation.
Workflows
Establishing workflows for continual performance analysis and content and structural updates.
Building the first granular Business Reporting for a €3.2bn Group Portfolio
Initiating the first Group Content Strategy across 75+ markets